Hello my friend,

What if everything you’re already doing could lead to a better result?

This is the topic of this week’s newsletter, featuring a dodgy drawing as I try to articulate my thoughts with a visual. I apologise in advance.

Let’s get into it.

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💭 Thought of the week

Here’s a thought:

What if this year in 2024 you worked on a larger opportunity?

My first attempt at a visual - don’t hate me

Stop playing life and business on hard mode.

It’s hard to get around a bad business model:

You could achieve 5x the results by applying your time, money and resources to a different vertical.

This could even be in the same niche.

👉 Instead of helping founders improve their home set-up.

👉👉 Help B2B companies with 30+ employees build a content studio in their office space.

This is the same skillset, the same resources and it would probably take up the same amount of headspace.

Ok maybe in this example it takes a little bit longer time-wise but you’d probably get paid 2-3x more.

In 2024 I encourage you to use the phrase “instead of”.

“Instead of this… what if I did that?”

When brainstorming ideas, there’s no such thing as a wrong answer.

“The definition of insanity is doing the same thing over and over and expecting different results.”

For different results next year we have to do different things.

This is a message for myself more than anything, but maybe this resonated with you too.

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💡 A perspective to consider

How high are your standards?

This year I’m raising the bar in everything I put my time into. The first step is going inside - we can’t expect higher standards from others unless we’re displaying them ourselves.

I want you to achieve all of your goals this year, and more than you could ever imagine. When I asked Chris Williamson how he maintains momentum, this was his advice:

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❤️ Content I LOVED

✍️ Planner - YearCompass (free)

- I was recommended YearCompass by a friend and it’s AMAZING. Download the digital version or print out the booklet to reflect on your 2023 and plan 2024. The questions are brilliant prompts.

🎧️ Music - Lofi Beats

- I’ve started listening to lofi beats playlists again when I work. If you’re looking to increase your focus or want to make work more enjoyable check out any playlist on YouTube or Spotify.

🎙 Podcast - Sarah Bahbah on The Diary of a CEO

- I wanted to resurface a podcast episode from 2019 that I listen to every 6 months. This podcast with Sarah Bahbah is magical about understanding ourselves better and tapping into our intuition.

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✍️ Quote of the week

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Instead of asking, ‘Have I worked hard enough to deserve rest?’ ask, ‘Have I rested enough to do my most loving, meaningful work?’

Nicola Jane Hobbs

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