Today's email is sponsored by Fathom.
This will change how you think about content.
It’s not just what you want to say.
It’s not just what the algorithm favours.
It’s not just what your audience wants.
It’s all three.
I like to call it the ‘content sweet-spot’.
This framework has been my game-changer:
1) What you love:
↳ Your unique perspective, passions, and style.
2) What your audience needs:
↳ Address their pain points, questions, and goals.
3) What the platform loves:
↳ The format and style it rewards
When these 3 align - you build trust, loyalty, and momentum.
I’ve learned along the way:
- If you (only) chase trends, you’ll burn out.
- If you ignore your audience, you’ll lose them.
- If you’re not you, surviving the long game is tough.
So stop worrying about being perfect or going viral.
Focus on building your community.
Because when you hit that sweet spot, content flows and so does connection.
If you’re like me, video calls eat up hours—and the worst part? Taking notes or rewatching to recall details.
Fathom saves me 5+ hours weekly with instant AI summaries, accurate notes, and action items.
🎁 Grab 3 months of Fathom Premium for free:
The perfect companion for this newsletter:
Thank you for reading Creator's Compass!
Don't forget to subscribe to my YouTube channel to grow your personal brand in a way that's authentic to you.
Talk soon,
.svg)
.svg)
.svg)
