Today's email is sponsored by Fathom.
In 5 years, I’ve written 1,000+ posts on LinkedIn.
(And this one strategy changed the game for me)
See what I did there? 👆
I added a sub-hook to make you click ‘see more’
And guess what? It works.
Every. Single. Time.
Here's why sub-hooks are so powerful:
- It makes you curious.
- It builds anticipation of the value being delivered.
- It helps retain the attention gained from the main hook.
Here’s how I use sub-hooks in my posts:
- Keep it short and snappy (one sentence is perfect).
- Highlight the main takeaway without giving it all away.
- Create a natural flow into the body of the post.
A sub-hook signals, “There’s something valuable here for you,” while respecting your time and attention.
Want to up your sub-hook game?
Reply to this email saying "Hooks" and I'll send the below graphic to you as a high-quality PDF.
If you’re like me, video calls eat up hours—and the worst part? Taking notes or rewatching to recall details.
Fathom saves me 5+ hours weekly with instant AI summaries, accurate notes, and action items. Need a recap? Just use "Ask Fathom."
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Over 600+ people have used my Personal Brand GPT to create their content strategy. Join them!
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