Today at a Glance:

• Define your 'why' with a clear Personal Brand Statement
• Use my prompts to keep your content aligned and impactful
• How to feel energised again about creating content

Define Your Personal Brand Statement

The best creators in the world know exactly why they create content.

They’re driven by a deeper mission that fuels everything they share online.

I’ve helped hundreds of entrepreneurs gain clarity on their personal brands, and today, I’m sharing a framework to help you do the same.

I call this foundational "why" your Personal Brand Statement - a zoomed-out reason for:

• What you care deeply about
• What you’re uniquely positioned to provide
• What you’re ultimately trying to achieve

You can spend 10 hours a week creating random posts, or 10 hours contributing to a mission that truly matters.

The choice is yours.

My Personal Brand Statement

After refining mine through several iterations, I landed on:

Helping people share their voice with the world.

I know this works because I dedicate days of my life to helping people create meaningful, educational content.

Is it perfect? No.

But it gives me a clear direction - something that ties all my content together.

Let me tell you a secret... 🤫

I was stuck on my own brand positioning for months.

To break through, I journaled on these prompts:

• What do you feel uniquely compelled to do in the world?
• How could you group your different interests into buckets?
• If you had to describe a “through-line” for your interests, what would it be?

From this process, I created the StrateTree™️ framework, which maps out:

• Your Core Values
• Your Content Pillars
• Your main Topics of Content

Once you've outlined these, you’ll have all the raw material needed to generate your own Personal Brand Statement using my free Personal Brand GPT.​

🔹 Want to go deeper? Watch my full workshop, where I walk you through the process step by step:

​Build Your Personal Brand in 10 Minutes (AI Workshop)​

​

Related Quote 💡

"The two most important days in life are the day you are born and the day you find out why." — Mark Twain

Next on YouTube 🎥

​What I Wish I Knew Before Starting a Business​

Starting a business is hard. Avoid all my painful mistakes

​

Thank you for reading Creator's Compass!

Don't forget to subscribe to my YouTube channel to grow your personal brand in a way that's authentic to you.

Talk soon,

‍