Hey, how’s it going?

I’m heading to Miami tomorrow for a 5-day Tony Robbin’s Business Mastery event. I’ll be hanging out with Ali Abdaal and Greg Isenberg, which is shaping up to be a lot of fun.

I’m beyond lucky to have been invited and given a ticket (they’re usually $10,000 each 😳) so I’ll soak up as much knowledge as I can and report back to you what I’ve learned. Your network really is your net worth.

Now, for today’s newsletter. Let’s set the scene…

One day you wake up with a killer idea for a post.

After a lot of researching, writing, and editing, you finally hit “publish” and go get some air while your post goes viral.

You get back to your laptop, crack your knuckles and get ready to reply to the 100+ people who must be praising your genius right now.

This was the post. It was perfect.

But then you realise that your “banger” post is far from viral. In fact, it’s performing below average.

Sound familiar?

We’ve all been there.

There are many reasons why a post doesn’t perform well (and some of them are not even under our control!), but most of the time it can be attributed to one simple reason: you didn’t validate the idea before running with it.

Now, there’s a world out there where almost all of your posts perform. That’s the position I want you to be in, and today I’m going to help you get there.

Personally, I never aim for virality. Instead, I choose to focus on improving what I can control.

This year, I’ve shifted my focus towards taking more time to pre-validate my content ideas and to emulate the frameworks the top creators follow. The results have been outstanding.

Now, you can do the same 👇️

10 Post Templates To Make You Go Viral

1. Justin Welsh

How to [achieve a desirable outcome] by [performing a specific action]. The [method/strategy name]. Here's how it works:

2. Charles Miller

[Generic action] = weak.

[Specific action with defined results/timeframe] = strong.

3. Nigel Thomas

My [type of content] gets [eye-popping statistic].

Steal my secret [number of steps] process below.

4. Izzy Prior

[Subject] is highly sought after on [context].

But many people don't know how to [achieve a specific outcome].

Here are different approaches to [achieving the specific outcome]:

5. Eric Partaker

[Situation/problem] used to [adverse consequences you faced].

Here's the [solution/strategy] that changed everything:

6. Filipa Canelas

The only [number of items] you need to [achieve a specific outcome] on [specific platform].

Ready?

7. Sam Szuchan

Everyone's obsessed with [popular topics/tools].

But there are tons of other [related stuff] that are just as useful.

Here are [number of topics/tools] you need to know about.

8. Naim Ahmed

[Large percentage] of [specific thing] suck and get zero [desired outcome].

Here's how you can be part of the [small percentage]:

9. Alex Packham

People overcomplicate [specific action or concept].

[This is what they really need to do/know].

10. Guillaume Moubeche

We reach [eye-popping result] every month on [specific platform] thanks to [specific strategy or tool].

But creating [specific strategy or tool] takes time.

Here's [solution]:

Which template was your favourite? Reply to this email and give me feedback. I want to improve what I create for you 🙏

✍️ Quote of the week

“If you do what you’ve always done, you’ll get what you’ve always gotten.”

Tony Robbins

Thanks for reading, I’ll see you next week!

Joe

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